by Ron Daly
[image via the Muppet Wiki]
It's time for you to take down that big, scary, Lex Luthor-esque map of the world you have in your office. You know, the one with all the big push-pins in it showing how you're going to take over the world?
If you're reading this, you're a credit union person. Global domination should be off your agenda. Why?
- It's a tad bit frightening and we're not necessarily a terrifying bunch.
- It's impractical
- It's improbable
I've seen credit unions with extra-inclusive fields of membership. I've seen credit unions that have branches in far-flung corners of the globe. But let's be realistic - where are you?
Where Are You?
It's a big question. For years, we were trying to puff ourselves up to seem big and impressive. Now, we need to recognize that "local" isn't a bad thing - it might be our saving grace.
Many CUs are repositioning at this moment, trying to remind locals that they have alternatives to their community banks and the big banks. "If you live, work, or worship..." covers a lot of ground, so get out there and show people what you're doing in, and for, that area.
How? Here are four "good start" ideas: