E-Central Bundles Up for a Great Loan Promo

by Ron Daly 

(This post originally ran on the DigitalMailer blog)

E-Central Credit Union in Pasadena, California recently used two DigitalMailer products to promote loan refinancing. First, they asked us to create a form using our secure forms server that could manage member information about car loans. The secure form server is the backbone of our Reg E Opt-In packages and is an effective way to manage sensitive information pertaining to your members. E-Central's form asks members for information about their current auto loan at a different financial institution and gives them information about how much they could be saving by moving their loan to E-Central. It even offers a $5 deposit for that member just for filling out the form!

Next, E-Central created an email marketing campaign that they sent to members and SEGs encouraging them to fill out the form. It included all the links to the online form, links to a PDF copy of the same form (for the folks who want to fill out forms by hand), and links to E-Central's website. Evan Hitchcock, E-Central's Marketing and Business Development Manager, includes his name at the bottom of emails going to his SEGs to let them know he's there for them if they need consultation or have questions.

We love to see our clients use our products in bold, innovative ways. If you have an example of how you've used DigitalMailer's products in conjunction and would like to show it off, send an email to info@digitalmailer.com and tell us about it.